UBERISATION

The term Uberisation defines a transition to an operational model which enables economic agents to exchange underutilized capacity of existing assets or human resources with close to zero transaction cost.

Uberisation is a term derived from the company name Uber.

The company developed a mobile application that allows consumers to submit a trip request which is then routed to Uber drivers who use their own cars.^[1][2] The term refers to the utilisation of computing platforms, such as mobile applications, in order to facilitate peer to peer transactions between clients and providers of a service, often bypassing the role of centrally planned corporations. The model has different operating costs compared to a traditional business.